It is priced about $3.98 to $4.20 for a half gallon and is specially cold-filtered so that it has 50% more protein, 50% less sugar and 30% more calcium than conventional milk. Yeah, if you prefer organic/unpasteurized/etc milk, it's not the milk for you. I bought a small single serve bottle to try. Fairlife's ultra-filtered milk, a higher-protein and lactose-free product, debuted in 2014. The product is rich in calcium and protein, but contains only 12 grams of sugar compared to the 24 grams in organic chocolate milk and 21 grams in organic chocolate milk. It's lactose-free whole milk with vitamin D, enjoy it today. Organic Valley’s milk is shelf-stable and doesn’t need to be refrigerated until after you open it. Forgot your password? How is Fairlife milk different from regular cow’s milk, from Almond milk? Exceptional care is taken every step of the way, while also ensuring our milk has low somatic cell counts (a measure of individual cow health and milk quality). GALLERY: Food tech companies to watch in 2021, GALLERY: Plant-based brands and innovations to watch in 2021, SKU rationalization, promo suspension trigger unexpected consequences, shift power balance, Pandemic-fueled embrace of e-commerce will accelerate digital transformation beyond basics in 2021. Popularity can be problematic. Fairlife’s skim also has 62.5% more protein than Organic Valley’s—that’s 13g of muscle-building protein in a 1 cup serving of bone-strengthening skim. more products, Free newsletter and slightly more than organic milk (about $4 for 64 oz. The delicious, better-for-you milk is now locally made and sourced from Canadian farms. Founded in 1988, Organic Valley produces award-winning organic milk, cheese, butter, soy milk, produce, healthy snacks, and more. “Having other filtered products alongside Fairlife would work to the detriment of Coke’s pricing power,” he said. Fairlife chocolate milk is one of the best and healthiest chocolate milks out there! Maple Hill Shelf Stable Whole White Milk 100% Grass Fed, Organic, Non-GMO: 12 Pack 8 Fl Oz Aseptic Milk Boxes 4.6 out of 5 stars 1,357 $28.00 $ 28 . Organic milk is 50/50 on if that particular batch will trigger my lactose intolerance. If I'm going to use whey supplements, why would I care if my milk is filtered? We're proud to be the first when it comes to a higher protein organic milk option.”​, Maureen Aiello, innovation brand manager at Danone North America, told FoodNavigator-USA: "We know that protein is a top priority for consumers when it comes to milk, and that value-added milk is also an option consumers are seeking... Consumers continue to seek organic options for animal welfare and environmental reasons, among many others.​​, "We have other innovations in the pipeline that we’re excited about, so expect to hear more from us in the coming months."​. A half(ish) gallon (seven cups) of Fairlife whole milk was $3.50. According to strict organic regulations put in place by the USDA, organic milk must come from a cow that has not been treated with antibiotics, has not been given hormones ― for either reproduction or growth ― and has been fed at least 30 percent of its diet on pasture. Available in three varieties (Reduced Fat Chocolate, Reduced Fat Plain, and Vitamin D (whole milk), the line is available nationwide, with an MSRP of $5.99 per 64-ounce carton, said Christina Finkel, senior director of marketing for Horizon Organic​​, which was acquired by Danone North America in 2017. Sometimes I put Chia seeds in this drink and it taste great! Fairlife YUP! Milk made from ingredients like oats, soy and almonds is also growing fast, expanding 6% last year while conventional dairy slipped 3%, according to a study by the Plant Based Foods Association and The Good Food Institute. Dollar sales of whole cow’s milk were down slightly (-2%), but units were up +1.7%. “Offering low-sugar and higher protein is an effort to show that we’re relevant.”. 00 ($0.29/Fl Oz) Target sells a 52-ounce container of Fairlife for $3.39, more than $2 higher than the average milk price reported by the Bureau of Labor Statistics. The brand is distributed by The Coca-Cola Company. In this white paper, we look... GanedenBC30 | 03-Dec-2020 It's delicious and nutritious and much more than milk. Treat yourself to goodness with this delicious and satisfying milk. “Ordinary milk is pasteurized at a high temperature for 15-20 seconds,” according to the Fairlife website. Manufacturers, Fairlife milk products are available nationwide. Fairlife’s skim also has 62.5% more protein than Organic Valley’s — that’s 13g of muscle-building protein in a 1 cup serving of bone-strengthening skim. Two Midwest grocers, Jewel-Osco and Tony’s Fresh Market, pulled the milk from its shelves. From best to worst organic dairies it’s clear that the mission of organic can vary from brand to brand. Copyright - Unless otherwise stated all contents of this web site are © 2020 - William Reed Business Media Ltd - All Rights Reserved - Full details for the use of materials on this site can be found in the Terms & Conditions, Related topics: Do the math: Fairlife is more than double the milk we regularly buy (we always stick with the store brand)! All "organic" means is that the farm the milk comes from does not use antibiotics to fight infections in cows or hormones to stimulate more milk production. Coke, intent on having products in all major beverage segments, has a minority stake in Fairlife, which launched its ultra-filtered lactose-free milk in 2015 and has dominated the premium milk category with little competition. Just click the BUY NOW button below! "Fairlife milk is richer in protein and has half the carbohydrates of 'traditional' milk," says Christopher R. Mohr, Ph.D., R.D., nutrition consultant at Mohr Results.That's because it's put through a special filtration process that helps concentrate the protein and remove some of the carbohydrate content. Fairlife makes ultra-filtered shelf-stable milk in chocolate, vanilla, strawberry and cookies and cream flavors. I saw my CDE/nutritionist yesterday and she highly recommended a product called Fairlife milk. The Birth of Fairlife When Coca-Cola decided to step up their game by distributing a new milk that hit the market in 2015, everyone was curious. Most regular milk is pasteurized at a high temperature for 15-20 seconds. While Fairlife​​ – which hit $250m in retail sales in 2017 –  utilizes a filtration process that separates milk into its constituent parts and then recombines them in different proportions to dial down the lactose and dial up the protein to 13g/serving, Horizon adds organic milk protein concentrate to achieve 12g per serving. 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